Gary Beckman is a counselor with over two decades of experience guiding children, teens, and adults. He sought a logo that profoundly reflects his dedication to helping individuals navigate their emotions and foster stronger relationships.

The resulting logo, in its simplicity and contrast, emphasizes themes of guidance and support. Its design features a bold, strong 'B' that provides a foundational, structured presence. This contrasts sensitively with the more natural, unrefined form of the 'g,' evoking a sense of humanity and its inherent imperfections, capturing the core essence of Gary's empathetic approach.